SWTC, Inc. - The home of SOYSILK® yarns

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Press Contact:

Tami Kelly
SWTC, Inc. PR
(925) 417-0343
tamismail@sbcglobal.net

September 26, 2007

PLENTY OF BLEATS AND BAHS, BUT NOT ONE “BAH HUMBUG” WITH NEW SOYSILK GOATS

-- Plush toy collection offers natural option for eco-conscious gift givers

TEMPE, Ariz. –If holiday toy shopping has got your goat, perhaps it’s time to get a goat. The eco-innovators at Biltmore World Trade have spun the ultimate golden fleece from SOYSILK®, the company’s signature Earth-friendly fiber. SOYphia Goat and her beau LanceSOYlot Ram are the newest members of the SOYSILK Pals™ plush toy collection, arriving just in time for holiday giving.
The demure SOYphia has won the 2007 Top Toy of the Year Award given by Creative Child Magazine. Both she and LanceSOYlot have naturally cream-colored plush fur, sweet expressive faces, soft brown horns and hooves, and cashmere-soft, huggable bodies. Standing 10 inches tall, they are perfect for kids age three and up, but would also warm any “old goat’s” heart. Each retails at FAO Schwarz (catalog and stores) and online at www.tofubear.com for $25.

Gift givers worried about toxic paints and dyes can rest easy when they purchase a SOYSILK Pal, says BWTI president and Pals designer Jonelle Raffino. “Our toys have been honored with the National Parenting Center Seal of Approval and are made from soy, which is an all-natural, renewable resource. SOYSILK fiber is a by-product of tofu manufacturing.”

“Like many other parents and consumers, I want to know that what I buy is eco-responsible,” Raffino adds. “Parents can rest assured that SOYSILK products are Earth-friendly, free of petrochemicals and of the highest quality.”
SOYphia Goat and LanceSOYlot Ram were welcomed into the SOYSILK Pals fold by the original Pals, TOFU Bear and SOYnia Bunny. Each of these popular plush buddies stands about 16 inches tall with arms open wide, ready for snuggling, and retails for $40 at www.tofubear.com.

About South West Trading Company & Biltmore World Trade

Founded by a mother/daughter knitting team in 2001, South West Trading Company remains a family-run business dedicated to offering innovative, luxurious, environmentally friendly fibers and textile products. The company is best known for its all-natural yarns for knitting enthusiasts, including fibers made from bamboo, corn, chitin, and soy (SOYSILK). Sister company Biltmore World Trade was formed in 2005 to introduce SOYSILK products to the consumer market. For more information, please visit www.soysilk.com.
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